Once you've created the masterpiece website, you might notice one minor problem:
YOU are the only person who knows it exists! Now you need to drive traffic
to your website. For that to happen, you need to promote it.
There are a lot of ways to drive traffic to your site: pay-per-click advertising,
articles submission, links and SEO (Search Engine Optimization) - to name a few. Here's
a very brief summary of the types of topics you can expect:
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Search Engine Optimization (SEO) refers to
strategies and techniques you can employ that will boost your site's ranking whenever
users conduct a search on one of the search engines.
Statistics prove that the overwhelming majority of web traffic is driven to a site
by search engines, such as Google, Yahoo, and MSN. There are other
search engines, but these are by far the major ones. Its important to learn
how the search engines work, and what you can do to bring your site to the top of the
list. That way, people (your potential customers) can find your website.
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Pay-per-click (PPC) advertising can be one of the
most effective ways to drive traffic to your site, especially when you are getting
started. But it can drain your wallet if not done correctly! Don't let that
happen to you.
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Link-building and Articles Submission - its critical to have
links from other web sites referring to your site. That's what
link-building and articles submission is about.
There are lots of other ways to bring attention to your website - too many to list
here. Explore this section to learn more about promoting your website.